Margo · Plug’s AI advisor
AI analyses you can trust for pricing and commercial decisions.
- A safe data environment for applying AI to pricing and commercial data
- Structured, labelled data so the right data is always selected
- Audited analyses for consistent, repeatable outcomes
What Margo does
Ask anything, in plain language
“Why did margin move in this segment — was it price, discounts or cost, and which customers drove it?” Margo answers from your real data, computed correctly — not a number someone typed.
Works the task you give it
Tell Margo what you need done — follow up your customer list, find where margin is leaking, or see what this month’s leadership summary will say — and it does the legwork on exactly that, from your real data.
See it per customer, product and segment
Margo finds the margin and revenue behind each customer, product and segment, with the discounting behind each — so you see exactly where the movement is coming from.
Get pointed to the move
Margo doesn’t stop at “what happened.” It points to where to act — the account to re-engage, the discounting to tighten, the line to focus on. You decide and act.
Trusted by industrial leaders across the Nordics and Europe
See Margo for yourself
Book a 30-minute demo and we’ll show you where your margin is moving — and where to act.